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Dewan Motors Wins BMW Award

by Newsweek Pakistan

Official Pakistani importer wins 2016 Excellence in Direct and Special Sales award.

Pakistan’s official importer of BMW vehicles, Dewan Motors (Private) Limited, has won the 2016 Excellence in Direct and Special Sales in the Middle East award from the BMW Group.

“This is yet another milestone in the illustrious history of Dewan Motors,” said Dewan Muhammad Yousuf Farooqui, Chairman of Dewan Motors. “This achievement is a source of pride and further inspiration for us. We are thankful to the Almighty for His countless blessings.”

The award also factored in Dewan Motors’s consistently strong year-on-year performance in direct and special sales, a press release from the Pakistani company said.

“Pakistan is a very important market for the BMW Group’s International Direct and Special Sales Department, and Dewan Motors has always been an exceptional partner,” said Harald Scheffel, Manager Sales at BMW’s International Direct and Special Sales department. “We are delighted to present Dewan Motors with the BMW Group award for Excellence in Direct and Special Sales for the best dealer in the Middle East.”

BMW and Dewan Motors partnered in 2004 for progressive imports, marketing, sales and aftersales in Pakistan. Dewan Motors currently has five sales and aftersales facilities in Karachi, Lahore, and Islamabad employing BMW-trained personnel. “Dewan Motors has established itself as the leading player in the premium segment of the Pakistani automotive market and become the premium vehicle of choice for safe, secure, and reliable mobility,” said the release.

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

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